Elaine Stillerman, LMT, wrote the above article for Massage Today, a publication that I receive. She is upset with the marketing of SeasonaleÃ‚Â®, and wonders if other women feel the same way.
Is there anyone else feeling disgusted and outraged at the latest assault on women by the pharmaceutical industry? Are women so gullible that we believe these mega-billion dollar giants have our best interests in mind when they claim that the female reproductive system is broken and needs fixing?
I was sitting home one evening, minding my own business, when a commercial for SeasonaleÃ‚Â® came on. In the ad, several 20-something waifs, clad in white dresses with pink polka dots, were kicking the dots as they fell of the dresses until there were only four left. The dots symbolized (menstrual) periods – one dot per period – get it? That’s the gimmick. You would never wear white when you have your period (or after Labor Day), and this miracle contraception provides effective birth control protection plus cuts down the number of menstrual cycles to only four – one per SeasonaleÃ‚Â® . I wanted to hurl.
Seeing the SeasonaleÃ‚Â® commercials hasn’t raised any flags for me, so I don’t share her dislike. It did get me wondering about other women though.
I don’t take SeasonaleÃ‚Â® brand birth control, but use a similar product to reduce the amounts of periods that I have in a year. To me, this was a huge benefit and a huge reason of why I decided to use it. I used to be on Depo-Provera for a number of years and loved everything about it, except the time frame for return of fertility after stopping the product. This added reason, sent me to using my current method.
How much did advertising influence my decision? I would say, 0%, since I haven’t even seen my method marketed. But do other women use marketing to help their decision making process with birth control? I’m not sure.