Marketing Birth Control

August 1st, 2006
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bcp Marketing Birth Control

“Womankind: Is Seasonale® Reasonable?”

Elaine Stillerman, LMT, wrote the above article for Massage Today, a publication that I receive. She is upset with the marketing of Seasonale®, and wonders if other women feel the same way.

Is there anyone else feeling disgusted and outraged at the latest assault on women by the pharmaceutical industry? Are women so gullible that we believe these mega-billion dollar giants have our best interests in mind when they claim that the female reproductive system is broken and needs fixing?

I was sitting home one evening, minding my own business, when a commercial for Seasonale® came on. In the ad, several 20-something waifs, clad in white dresses with pink polka dots, were kicking the dots as they fell of the dresses until there were only four left. The dots symbolized (menstrual) periods – one dot per period – get it? That’s the gimmick. You would never wear white when you have your period (or after Labor Day), and this miracle contraception provides effective birth control protection plus cuts down the number of menstrual cycles to only four – one per Seasonale® . I wanted to hurl.

Seeing the Seasonale® commercials hasn’t raised any flags for me, so I don’t share her dislike. It did get me wondering about other women though.

I don’t take Seasonale® brand birth control, but use a similar product to reduce the amounts of periods that I have in a year. To me, this was a huge benefit and a huge reason of why I decided to use it. I used to be on Depo-Provera for a number of years and loved everything about it, except the time frame for return of fertility after stopping the product. This added reason, sent me to using my current method.

How much did advertising influence my decision? I would say, 0%, since I haven’t even seen my method marketed. But do other women use marketing to help their decision making process with birth control? I’m not sure.

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2 Responses to “Marketing Birth Control”

  1. Anonymous Says:

    Women have been doing this for years with the “regular” pill by just skipping the sugar pill week. Nothing new. Why is a company bad for providing a product that follows what people are already doing?

    I am sorry, but for me my periods are painful and have kept me from achieving everything that I could in life. When a college nurse told me how to avoid some it was a great service to me.

    What a stupid article.

  2. Anonymous Says:

    I agree with mjb. I have painful bedridden periods and have never been able to conceive. As a woman, they serve me no purpose.

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